4 Reasons Why Your Business Should Be On Pinterest
It’s a highly specialized search tool
Pinterest defines itself as a visual discovery platform. Customers are able to search for practically anything and pull hundreds of results! Google is great but isn't it more fun to pull up images rather than list of websites?
The lifespan of a post is long
On other social platforms, even if you have a successful post it will probably fall off people’s feeds in a day or so. On Pinterest, when you utilize keywords well, your post could come up in searches for years! Plus, if people like your post they can save it to a board and may refer back to it, giving you the ability to talk to a customer multiple times using the same post!
Powerful shopping tools
Some of the newest and most exciting features on Pinterest are their shopping tools. Product pins, Catalogs, and the Shop tab are all carefully designed to allow a user to easily browse and shop for a product that fits their needs! According to Pinterest 90% of weekly users make purchase decisions on Pinterest.
A highly engaged audience
According to a 2019 survey by Cowen and Company, 47% of social media users saw Pinterest as the platform for discovering and shopping for products. It is also predicted that 34% of all females in the US aged 18-49 actively use Pinterest. These facts alone show that Pinterest is a powerhouse of a tool but the fact that Pinterest also saw a 26% increase in monthly active users from 2019-2020 means that this platform continues to be a leader in the social media world.
To sum up, if you aren’t already on Pinterest, now is the time to start! If you want help getting your Pinterest account up and running, The Simply Social Co is here for you! Pinterest management is one of our favorite services to offer. CONTACT ME HERE and let’s talk about it!